Craig has over 24 years experience in the Australian agriculture segment with all of this time spent directly involved in the pasture seeds industry. His initial 9 years with leading agribusiness Elders based in Naracoorte in the heart of the small seed industry, afforded him the opportunity to work directly with farmers “in-field” with the production of seeds. Craig took up the position as General Manager of Seedmark which he held for 5 years until the business was purchased by Heritage Seeds (now Barenbrug), where he then held a senior management position and performed the role of International Business Manager for 6 years. In April 2019, Craig created the Synergy Seeds business, and today manages a highly skilled team of people, who like him, are focussed on developing and maintaining relationships for mutual benefit, from the farmers that produce their range of pasture seeds varieties, right through to an end customer base Internationally and Domestically that consume them.

Crop agronomy has been a large part of Nathan’s background career. Starting in field agronomy services 17 years ago this encompassed broadacre and small seeds agronomy, incrop weed and  IPM (integrated pest management), soil and plant nutrition and water management services. Nathan expanded his career into large scale seed production with Heritage Seeds/ Barenbrug. As Lucerne Seed Production Manager he was responsible for the full seed production process from planting to harvesting for contracted international customers. This expanded into seed production in small seeds including legumes, clover, grasses, vetch and cereals within the Synergy Seeds business. The expansion of the contract seed production area across large regions of Australia, allows Nathan to work closely with international customers from a sales perspective to grow and procure high quality seed lines for their markets.

Adam has more than 33 years’ experience in the Australian and New Zealand Agricultural Industries with involvement in many sectors including forage and grain, animal health, soil biological and plant nutrition.

In the seed industry he has held senior management and technical roles with Pasture Genetics, Pioneer Hi-Bred Australia, Heritage Seeds and Synergy Seeds.
Adam’s experience from in-field crop management and agronomy, to seed production, sales and logistics, is a key strength of Synergy Seeds.

He can assist our customers in selecting the best agronomic fit to meet their on farm requirements, while delivering a high level of expertise and service.

Tim started his ag industry career in rural retail at CRT Hamilton, a couple of years later in 1991 they purchased a specialty seed business which Tim ran for 4 years thus starting a lifelong seed industry career. After state and national roles in CRT, IAMA and Landmark Tim joined PlantTech, eventually running PlantTech until it merged with Seedmark. Tim then spent a further 18 years in National and Regional Sales, Procurement and Marketing manager roles with Seedmark as it became Heritage seeds and then finally Barenbrug.

Proud to serve the industry that has given him a career, Tim has served in numerous voluntary positions including ASF President and Director, PTN Chairman and Director, Grasslands Southern Australia President, Member of PBRCG, AgSafe Director (ongoing). Tim joined the Synergy team in July 2025 to work closely with our grower partners and the broader industry to procure our seed needs and further build Synergy seeds network.

Ian has a very broad knowledge and career experience. He is originally from the Mid North of SA, he has held agronomy, production and management roles throughout his career. Most recently Ian was the General Manager for seed production at Seed Distributors, Territory Sales Manager at Pasture Genetics/ S&W Seedco and Production Manager at South Pacific Seeds.

With his wealth of experience in small seed and horticulture crops, his knowledge will be invaluable to our grower partners and the Synergy Seeds Team.

Over the last 25 plus years, Mel has been employed in a broad range of Agricultural sectors including the Meat, Wine and Seed Industries, working exclusively during this time in Export Documentation and Administration. Her last 18 years have been spent in the Pasture Seed Industry where she has developed an unsurpassed knowledge of international seed logistics. Over this time Mel has created a strong understanding of Quarantine and Customs regulations, critical in order to meet timelines on deliveries to global customers. Mel’s ability to create and build strong relationships within the domestic and global freight and logistics sectors, allows Synergy Seeds to seamlessly distribute seed from Australia to all parts of the world, which is of great importance to our ever-growing customer base.

Ruth has been involved in agriculture for the past 22 years. As a long term contributor to the grain handling industry, she has been involved in multiple expansions of this sector. Ruth had focussed on Administration, Logistics and site management. A major part of these roles focussed on accuracy in documentation, meeting time schedules for logistics movements and grain movement orders. Synergy Seeds clients Internationally and Domestically require strong channels of communication and accuracy with freight movements and documentation. Ruth’s experience throughout her career allows Synergy Seeds to deliver this value to our long standing Industry clients.